Despite being the world’s biggest distributor of bananas, Chiquita’s delicious banana-based recipes were hidden away in a corner of their website.

So, we redesigned their iconic blue sticker to drive people to these recipes –creating the world’s first scannable bananas.

300m stickers printed & distributed in 150+ countries.

Eye-catching designs correspond to newly recategorised recipes based on three specific moments.

More Chiquita
bananas eaten.

Sales went up,
waste went down.

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