M&M’s
Comedy Spotlight.
Social media algorithms are designed to show you more
of what you’ve already seen.
This means content creators from ethnic minorities
are left in the shadows.
We used the might of M&M’s social media following to push against those algorithms, giving creators their turn in the limelight & helping people break out of their comedy echo chambers.
Posters
Posters gave talent further exposure, with QR codes linking through to their profiles.
Results
Millions of Australians were exposed to heaps
of hilarious, diverse comedy talent.
25m impressions
Top performing launch video in entire Mars portfolio
Gained artists 50,000 followers
