Skittles
Squishy Cloudz
When we hold something squishy we have this innate,
irresistible urge to squish it.
For the launch of Skittles Squishy Cloudz in the UK, we vocalised this urge with the help of a rare & somewhat deranged, magical fish.
It won Campaign’s Ad of The Day.
Squishy Cloudz Fruits and Sours became the #1 and #2 NPD in the category in 2022, driving 60% ROS vs core Fruits and 56% contribution to total Skittles value growth since launch.
